Monthly Archives: January 2017

How do you screen for nice?

By Robert L. Cain, Copyright 2017, Cain Publications, Inc. Originally written for Zip Reports, Visit them here. When Gary hired Jennifer to work in his print shop some 15 years ago, he of course wanted someone who could keep the … Continue reading

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Proprietary Credit Scoring for Your Business

By Robert L. Cain, Copyright 2016, Cain Publications, Inc. Originally written for Zip Reports, Visit them here. They have special credit scores, the so-called “sophisticated” lenders.  In fact, Fair Isaac (FICO) even offers industry-specific scores for mortgage lenders (FICO Mortgage), … Continue reading

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Chapter One: What Marketing Is, Why You Might Care, and How It Affects Renting Property

It’s because of marketing anyone buys anything. When a tenant rents a new home, it’s because of marketing a landlord did. Everything we do could be marketing. Why People Buy How to turn what we do to your advantage to … Continue reading

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Table of Contents and Introduction–Get It Rented

Get It Rented In this technique- and idea-filled book, Robert Cain brings his 30 years of property management training and publishing experience to show how to use effective and usually inexpensive on-going rental marketing techniques.  These techniques entice the most … Continue reading

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